Objectives For the CPC Campaign Management: - Increase ROI of Google AdWords Ad Spend (reduce acquisition cost)
- Develop a list of more pertinent and highly relevant Keywords
- Increase visibility
- Reduce Average CPC
- Broaden existing markets and identify additional market potential
Scope Sponsored Links Campaign Management Deliverables - Review of current Google Analytics installation and current AdWords campaigns to provide recommendations for optimal monitoring, reporting and optimization
- Identification of the most popular keywords
- Strategic selection of keywords for optimal price and effect
- Weekly monitoring of keywords and results
- Subsequent bidding adjustments on keyword prices
- Addition of negative keywords and site exclusions
- Strategic selection and optimization of landing pages
- Application of advance Google AdWords features (Dynamic Keyword Indicator)
- Detailed click reporting and transformation monitoring
Benefits - Professional management: Take advantage of our expertise in cutting-edge technologies and CPC campaigns to bring valuable prospects on your website.
- Transparency: Easily access and follow your campaigns on the Google AdWords interface.
- Optimized time management: Focus your mind on the decisions while we take care of all the e-marketing operations.
- One unique person of contact to interact with and manage your campaigns.
- In-depth reports, including key performance indicators to help you in your decision-making process.
Reports Reporting and Recommendations Objectives: - Provide a good map of Website recommendation and follow-up reporting to quantify actions taken and results achieved against expectations.
- Analyze CPC campaigns’ results (clicks, impressions, click through rate, …) and budgets for all covered markets over the duration of the contract
- Get a general view of the CPC campaign’s efficiency and effectiveness on the website’s traffic
Methods: - Monthly Dashboards of campaign Data
- Updated (Maintenance of the) Priority List
- Strategic recommendations
- Monthly Report on campaign performance with strategic recommendations
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